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Practical insights and strategies to help your business thrive with AI and automation.

Getting Started with CRM Automation
Sienna Harper•

Getting Started with CRM Automation

Getting Started with CRM Automation As a small business in Australia, managing customer relationships, tracking sales, and staying organised is v...

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How AI Can Help You Upsell Without Pressure
Sienna Harper•

How AI Can Help You Upsell Without Pressure

How AI Can Help You Upsell Without Pressure Australian small businesses are increasingly embracing AI, with 40% of SMEs currently adopting AI techno...

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Why Every Tradie Needs a Digital Booking Form
Sienna Harper•

Why Every Tradie Needs a Digital Booking Form

Why Every Tradie Needs a Digital Booking Form If you're still taking bookings over the phone or through text messages, you're missing out on serious...

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4 Ways Automation Improves Customer Experience
Sienna Harper•

4 Ways Automation Improves Customer Experience

4 Ways Automation Improves Customer Experience Smart Australian businesses are discovering that automation isn't just about cutting costs—it's about...

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Best AI Tools for Small Business Owners in 2025
Sienna Harper•

Best AI Tools for Small Business Owners in 2025

Best AI Tools for Small Business Owners in 2025 Small business owners are no longer competing just with their local rivals—they're up against busines...

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How to Build a Google Review Funnel
Sienna Harper•

How to Build a Google Review Funnel

How to Build a Google Review Funnel 88% of consumers trust online reviews as much as personal recommendations, and they'll continue to rely on them...

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Smart Ways to Use SMS Marketing Without Being Spammy
Sienna Harper•

Smart Ways to Use SMS Marketing Without Being Spammy

Smart Ways to Use SMS Marketing Without Being Spammy SMS marketing delivers impressive results with open rates as high as 98% and remains a vital to...

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Automating Testimonials: Get More Social Proof, Fast
Sienna Harper•

Automating Testimonials: Get More Social Proof, Fast

Automating Testimonials: Get More Social Proof, Fast Social proof is everything in today's competitive market, but manually collecting testimonials c...

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The Power of Welcome Emails for Local Businesses
Sienna Harper•

The Power of Welcome Emails for Local Businesses

The Power of Welcome Emails for Local Businesses Every time a customer subscribes to your email list, you have a golden opportunity to make a lasting...

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Should You Use AI to Write Social Media Posts?
Sienna Harper•

Should You Use AI to Write Social Media Posts?

Should You Use AI to Write Social Media Posts? More than a quarter (28%) of SMBs are using AI for marketing and social media , but is this the right...

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SEO Basics for Aussie Business Owners
Sienna Harper•

SEO Basics for Aussie Business Owners

SEO Basics for Aussie Business Owners SEO for small business Australia is now one of the most reliable ways to get noticed online. With more people...

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How Local Cafés Can Grow with Digital Loyalty Systems
Sienna Harper•

How Local Cafés Can Grow with Digital Loyalty Systems

How Local Cafés Can Grow with Digital Loyalty Systems With over 55,700 cafés and restaurants operating across Australia , competition is fierce. In...

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3 Easy Ways to Automate Your Booking Process
Sienna Harper•

3 Easy Ways to Automate Your Booking Process

3 Easy Ways to Automate Your Booking Process Manual booking processes are costing Australian small businesses precious time and money every single da...

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How to Use AI Chatbots Without Sounding Robotic
Sienna Harper•

How to Use AI Chatbots Without Sounding Robotic

How to Use AI Chatbots Without Sounding Robotic AI chatbots are transforming how Australian small businesses interact with customers, but there's a...

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The Smartest Way to Follow Up with New Customers
Sienna Harper•

The Smartest Way to Follow Up with New Customers

The Smartest Way to Follow Up with New Customers Acquiring new customers costs 5-6 times more than retaining existing ones , making your follow-up s...

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Simple Email Automations That Save You Hours
Sienna Harper•

Simple Email Automations That Save You Hours

Simple Email Automations That Save You Hours Running a small business means wearing countless hats, and finding time for consistent email marketing c...

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Why Google Reviews Are Gold for Small Businesses
Sienna Harper•

Why Google Reviews Are Gold for Small Businesses

Why Google Reviews Are Gold for Small Businesses Australian businesses with more reviews are generally ranked higher than others in related searches...

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5 Signs Your Website Needs a Digital Refresh
Sienna Harper•

5 Signs Your Website Needs a Digital Refresh

5 Signs Your Website Needs a Digital Refresh Your website is often the first impression potential customers have of your business. With over 60% of...

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How Local Businesses Can Use AI Without the Jargon
Sienna Harper•

How Local Businesses Can Use AI Without the Jargon

How Local Businesses Can Use AI Without the Jargon 40% of Australian small and medium enterprises are currently adopting AI , yet many business owne...

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3 Automation Tools Every Aussie Tradie Should Know
Sienna Harper•

3 Automation Tools Every Aussie Tradie Should Know

3 Automation Tools Every Aussie Tradie Should Know A recent survey by MYOB found that 42% of small businesses in Australia spend more than 5 hours a...

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