How Local Businesses Can Use AI Without the Jargon
40% of Australian small and medium enterprises are currently adopting AI , yet many business owners still feel overwhelmed by technical language and complex solutions. The truth is, AI doesn't need to be complicated or expensive to transform your daily operations and boost your bottom line.
Start with Simple Customer Service Tools
AI can answer simple questions over email or through a chatbot on your website, meaning your customers can get instant help after hours or when it suits them . Australian companies report earning an average of $500,000 in revenue from customer service bots that enhance the customer experience through around the clock support . Start with basic chatbots that handle common enquiries about opening hours, pricing, or product availability.
Automate Your Content Creation
Generative AI tools can create text from a prompt you give it, which can save a lot of time and effort, especially if writing isn't your strength . Tools like ChatGPT enable enterprises to produce high-quality content quickly and affordably, from writing social media posts to drafting email campaigns . Use these tools to draft newsletters, product descriptions, or social media posts, then personalise them with your brand voice.
Boost Your Data Analysis
AI tools can help analyse large amounts of data that your business generates to provide actionable insights, assisting you in making more informed decisions whether it's identifying market trends, enhancing your product or service, or streamlining your processes . On average, respondents reported time savings of 30% across all AI-related initiatives . Simple analytics tools can reveal peak sales times, customer preferences, and inventory patterns.
Getting Started
It's important to thoroughly test an AI tool before you use it in your business , and AI tools should be used as a 'co-pilot' complementing rather than replacing human judgment . Begin with one tool, master it, then gradually expand. At Coastal Programs, we help local businesses identify the right AI solutions for their specific needs, ensuring you invest in tools that deliver real results without the technical headaches.
