How to Build a Google Review Funnel
88% of consumers trust online reviews as much as personal recommendations, and they'll continue to rely on them for as long as the internet exists . Building a Google review funnel puts you in control of your online reputation while ensuring a steady stream of positive customer feedback that drives new business to your door.
Create an Automated Review Request System
Ask customers to leave an online review right after a transaction when their experience is fresh and honest . Use email, text, receipts, invoices, and point of sale information to systematically request reviews . Set up automated messages that trigger 24-48 hours after service completion, giving customers time to experience your work while keeping it top of mind.
Design a Smart Review Landing Page
Use a landing page you control to direct customers to post reviews on various platforms like Google, Facebook, or Yelp . Let customers choose from several top review sites rather than forcing them to one platform. Include an easy-to-remember URL or provide a QR code on printed materials to make the process seamless.
Follow Google's Compliance Rules
Ask ALL customers about their experience, good or bad, after they use your business through email, text, or in-person requests . Google prohibits discouraging negative reviews or selectively soliciting positive reviews . Ensure both happy and unhappy customers can easily access your review links to stay compliant with Google's terms of service.
Getting Started
Start by implementing one automated review request method this week, whether it's email follow-ups or receipt QR codes. Building a review funnel ensures you have a system to consistently get new reviews for your business . At Coastal Programs, we help local businesses set up compliant review systems that boost their Google rankings and attract more customers through proven digital marketing strategies.
