SEO Basics for Aussie Business Owners
SEO for small business Australia is now one of the most reliable ways to get noticed online. With more people turning to Google to find local services, stores, and products, showing up in search results can directly translate into more enquiries, bookings, and sales. You don't need a huge budget to make an impact. With the right SEO strategy, small businesses in Australia can outrank bigger competitors by focusing on relevance, consistency, and local intent.
Start with Google My Business
Google My Business profile or a Google Business Profile is an amazing tool that can give your new business SEO a much-needed boost and online visibility. A GBP offers your potential customers basic information about your business, such as an overview, location, reviews, contact details and so on. According to research, 98% of consumers used the Internet to find information about local businesses in 2022, up from 90% in 2019. Setting up and optimising your profile is free and can immediately improve your local search visibility.
Focus on Local Keywords
This is the starting point of any small business SEO strategy. It involves finding your potential customers' words and phrases when looking for your products or services. The focus is on choosing relevant keywords relevant to your business and offering a good balance between their frequency of search and their competitiveness. Think about how locals search for your services, such as "plumber in Melbourne" or "best café in Brisbane," and optimise your website content accordingly.
Keep Your Business Information Consistent
Consistency is crucial in local SEO. Make sure your business's name, address, and phone number are identical across all online listings, including your website, Google My Business, social media profiles, and any online directories. Inconsistencies can confuse search engines and reduce your chances of appearing in local search results. The latest Google Consumer Insights report states that 91% of Australians use Google Search before entering a store. Accurate information builds trust with potential customers who are researching your business.
Getting Started
Keep in mind that SEO is an ongoing process, so don't expect results overnight – but with time and patience, you can see significant improvements in your website's search engine rankings. Unlike many paid advertising options, local SEO is a relatively low-cost way to attract new customers. By focusing on optimising for local search, small businesses can reach a relevant audience without a large marketing budget, making it an ideal strategy for businesses that rely on local foot traffic. At Coastal Programs, we help local businesses across Australia implement these SEO fundamentals to increase their online visibility and attract more customers in their community.
