Should You Use AI to Write Social Media Posts?
More than a quarter (28%) of SMBs are using AI for marketing and social media , but is this the right move for your business? With AI tools promising to revolutionise content creation, Australian small business owners are weighing up whether to embrace this technology or stick with traditional methods.
The Time-Saving Benefits Are Real
AI helps you save time in the social media content creation process by generating content ideas and even text, reducing the time spent brainstorming and writing . Researchers predict AI-driven marketing could increase productivity by up to 35% and deliver cost savings of up to 30% . For busy business owners juggling multiple responsibilities, AI can create weeks of content in hours, freeing up valuable time to focus on core business operations.
Quality Control Is Critical
AI is prone to biases and does not vet the content it creates, which can lead to the publishing of content that is rife with inaccuracies . One of the primary disadvantages of AI in social media is the lack of human touch, as AI lacks the emotional intelligence and empathy that humans possess . Always review and edit AI-generated content before posting to ensure it aligns with your brand voice and values.
The Smart Approach Delivers Results
Artificial intelligence helps brands deliver highly personalised content customised to individual preferences, driving higher engagement and customer loyalty . Use AI as a starting point for content ideas, then add your unique perspective and local insights. The most considerable risk is the possibility of penalties being given to accounts consistently posting low-quality AI-generated content, which could lead to removal, suspensions, and possible bans . Focus on quality over quantity to avoid these pitfalls.
Getting Started
AI can be a powerful tool for Australian small businesses when used strategically. Start with simple tasks like generating content ideas or first drafts, then personalise everything with your expertise and local knowledge. Remember, your customers want to connect with real people, not robots. At Coastal Programs, we help local businesses navigate digital marketing challenges while maintaining authentic connections with their communities.
