Simple Email Automations That Save You Hours
Running a small business means wearing countless hats, and finding time for consistent email marketing can feel impossible. Having these set up will save you a ton of time and help increase your profits. The good news is that marketing automation isn't just for big business. There are some impressive low-cost options available.
Welcome Email Sequences
I always suggest starting with a Welcome Email. It's the easiest (and most effective) automation you can set up. When someone joins your mailing list, automatically send them a warm welcome message that introduces your business and sets expectations. Mailchimp integrates with Shopify, WooCommerce, and Xero, making it a convenient choice for businesses in Australia already using these tools.
Abandoned Cart Recovery
If you're running an online store, Omnisend has your back with pre-built automation workflows like welcome emails, cart abandonment sequences, and post-purchase follow-ups. It helps you recover sales, nurture customers, and drive repeat business without lifting a finger after setup. These emails typically recover 10-15% of lost sales without any manual intervention.
Follow-Up Sequences
When a reader signs up for a newsletter or a customer makes a purchase, you must send them a follow up email. As a manual process this cycle is tedious and unorganised. By sending follow up sequences manually, you will ultimately be missing out on an immediate connection with hot leads. Set up automatic follow-ups after purchases, consultations, or service completions to gather feedback and encourage repeat business.
Getting Started
Saves you time—For solopreneurs and small business owners, time is the one resource you can't buy more of. Email automation lets you stay connected with clients without taking up your precious time. You simply set it up once, and it works in the background so you can focus on what you do best. Start with one simple automation this week. At Coastal Programs, we help local businesses implement these time-saving systems that work around the clock, so you can focus on growing your business instead of managing endless email tasks.
